The Basics
- Online shopping rose by 15.2% over the previous Holiday season. Over the same period, in-store sales rose by only 2.5%.
- Online sales on November 23, 2012 (Black Friday) totalled $1 billion, a 28% increase over 2011.
- Cyber Monday online sales increased by 17% over 2011, totalling $1.5 billion in 2012.
- Not only do shoppers want to purchase online, but they want to purchase on the go. Mobile shopping makes purchasing possible anywhere. There has been a cultural shift towards a mobile lifestyle in which all things digital are increasingly accessed through a mobile device. In fact, 116 million US consumers owned a smart phone in 2012, an increase by 22.9 million since 2011. And 74% of those smart phone owners made purchases on their mobile device, a 19% increase from 2011.
- The number of mobile shoppers in the US is expected to increase by 24% in 2013 and will represent 62% of online shoppers. That means there will be 118 million mobile consumers this year and they are projected to spend $37.44 billion on purchases made via smart phones and tablets! Even when shoppers don't make the final purchase on a mobile device and instead turn to the computer or a store to make the purchase, the mobile device still plays a critical role in the purchase funnel (research, social media, etc).
Who Shops Online?
- 71% of Males and 66% of females shopped online.
- Internet shopping is more popular (78%) amongst 30-39 year olds.
- On average, men spent more than double online than women.
Tell me more?
No comments:
Post a Comment