Wednesday, July 10, 2013

WELCOME TO VIRAL TRENDING

    Viral Trending is your one-stop spot to learn what is trending and where. Want to learn which works of art are the most vital today? We have the information. Interested in learning how zebra are hitting the zoos this year? We have the statistics. Maybe you're simply interested in buying some of the hottest merchandise available anywhere. Planning a trip? Planning a wedding? Check out our tabs. They will make you happy.


News
ART
BIOTECH
COFFEE
EDUCATION
EYEWEAR
HEALTHCARE
MOVIES
ONLINE SHOPPING
SPORTS
TELEVISION
VACATIONS
VIDEO ADS
WINE
WORK

ZEBRA

Tuesday, April 9, 2013

Trends in the News

    Boston

   The FBI today released images of two suspects in the Boston Marathon bombing the bureau still considers to be "armed and extremely dangerous."
   At a press conference, FBI special agent in charge Richard DesLauriers referred to the two men as Suspect 1 and Suspect 2 and said Suspect 2 was spotted dropping a bag before a bomb exploded at the second bomb site. The two men appear to be "associated," DesLauriers said.    DesLauriers asked the public for their help identifying the suspects, but asked the public not to approach them. Though the men are considered armed and dangerous, the FBI said they still do not believe there is an imminent danger in the area.
   "Somebody out there knows these individuals as friends, neighbors, co-workers, or family members..." DesLauriers said. "Though it might be difficult, the nation is counting on those with information to come forward and provide it to us."

Texas
   A Texas schoolteacher, accused of inappropriately touching her student, allegedly told Texas police she’s too prejudiced to touch a black student.   Irene Esther Stokes, 61, from Montgomery, reportedly told investigators that she did not touch the first grade student, and that she “doesn’t like to touch the black students because she [is] prejudiced,” according to the criminal complaint from Harris County district attorney’s office. (Stokes is identified in the complaint as white.)
   Stokes, a first grade teacher at Northwest Preparatory Academy Charter School, in Humble, faces a felony charge of indecency with a child.
   Patty Maginnis, Stokes’ lawyer, could not be reached by ABCNews.com for comment, but she told ABC affiliate KTRK, “This type of accusation has never been made against this woman, and she’s completely not guilty of this charge.”
   She could serve up to 20 years in prison and a fine of up to $10,000 if guilty, Sara Marie Kinney, Harris County DA’s office spokesperson, told ABCNews.com.
     Kinney said that the incident occurred on March 1, when Stokes sent all of the students outside of the classroom, except for the complainant. According to the complaint, the girl said Stokes inappropriately touched her on her “private part” on the outside of her clothes.
    When the girl told her to stop, Stokes allegedly sent her out of the classroom, where she remained the rest of the day, as the class took a test and went to lunch without her, Kinney said.


KOREA
    If a nuclear conflict erupts on the Korean Peninsula, Chernobyl would look like a “kids’ fairytale,” Russia’s president said. Tensions have been escalating rapidly, with last week seeing conflicting reports about North Korean nuclear activity. Speaking at the annual industrial fair in Hannover, Vladimir Putin compared the possible nuclear brawl between Seoul and Pyongyang with one of the worst nuclear accidents in history - the explosion at the Chernobyl Nuclear Power Plant. According to Putin, the consequences of the nuclear conflict on the Korean Peninsula would far exceed the industrial disaster in Chernobyl.


Jane Fonda
   Outspoken actress Jane Fonda opened up to Oprah Winfrey about her recent battle with breast cancer. In a new interview that will air on OWN Sunday, April 14, the 75-year-old called this phase in life her "third act," which she finds to be "exhilarating." Fonda explained, "I think it's wonderful. The fact that I made it and I'm all in one piece. You know a couple years ago I got breast cancer, and that was a good test, because I always said I'm not afraid of dying. And I wasn't. I mean, I felt, god, I've just joined a family of millions of women who have gone through this. And how interesting. What a journey this is going to be. [I thought], you know, maybe I'll make it and maybe I won't. I didn't get scared. I hope I don't die. But I'm not scared of dying." Fonda was diagnosed with breast cancer in 2010, and doctors were able to remove the tumor with a non-invasive procedure. "She's 100-percent cancer-free,” her rep said at the time. "She's completely fine and it's business as usual for her."
IRAN
    Iranian officials say 30 people were killed and at least 800 injured by a powerful earthquake that struck a sparsely populated area in southern Iran Tuesday, close to the country's only nuclear power station. The Russian company that built the plant, 18 kilometers south of the port city of Bushehr, said the quake was felt there but that operations were not affected. Iran's Red Crescent rescue corps said one village was destroyed and another heavily damaged. Search and rescue teams accompanied by security forces have been sent to the area, where telephone connections and electricity have been cut.
NAVY LASER
Though drones may be getting most of the attention these days, the US Navy is getting set to deploy its first solid-state laser weapon aboard the USS Ponce in what it calls an “at-sea demonstration,” a technology that could revolutionize global warfare. The new Laser Weapon System (LaWS) is said to have successfully destroyed at least one test drone, according to the US Navy, and its deployment aboard the Ponce, a ship that has come to be known as a floating forward staging base, suggests government confidence in the technology. Video released by the Navy depicts the laser battery mounted aboard the USS Dewey, an Arleigh Burke-class guided missile destroyer, successfully targeting a moving drone, and engulfing it in flames.

Monday, April 1, 2013

TRENDS AT WORK


  • In 2013, companies will realize the cost savings and the productivity increase and give their employees more flexibility. While in years past flexibility programs were viewed as a perk, they will become more standardized and expected. One of the best examples is Aetna. 47% of their 35,000 employees work from home and they have saved an estimated 15% to 25% on real estate costs at an annual savings of about $80 million. 
  • The shift in workplace demographics is finally upon us. Boomers will start to leave the workplace and retire next year and it’s about time. This will free up positions for Gen X and Gen Y to take leadership roles. The question is which generation will seize their roles? My research next year may give you an answer to that question. 
  • We keep hearing about the surplus of freelancers out there and it’s just the beginning. Next year, there will be millions more freelancers, replacing full-time workers. Companies will hire experts to solve problems instead of full-time employees and save on benefit packages. This is due to the economy and how corporations operate now. One third of American workers are freelancers, reports NBC News. 
  • It costs companies 1.7x as much to hire an external candidate. The top reason why millennials leave companies is lack of career opportunities.Research shows that companies are starting to give opportunities to their employees over anyone else. This also means that job seekers will suffer. Internal hiring is good for employee morale, saves them money and is quicker (weeks versus months). 
  • One billion women will enter the workplace in the next decade. Research shows that they are more educated than men and many are saying that they will start taking leadership positions away from them. Sheryl Sandberg and Marissa Mayer are just the beginning. Look for more females to break into top roles next year and beyond. 

Sunday, March 31, 2013

TRENDS IN COFFEE

National Coffee Drinkers Surveys show:

A seven percent increase over 2011 in coffee consumption figures that now puts coffee at a clear, 10-point advantage over soft drinks. This finding upends what had been in the past a neck-and-neck race between the two beverages.

NCDT continues to evolve and improve in 2012. As always, this year’s study taps a random sample of U.S. adults, but for the first time, the factors that make the sample representative of the American population also include ethnicity as well as gender, age, and region. With this improvement, the cohorts of African-Americans and of Hispanic-Americans now mirror their proportions among the total population.

The 2012 edition also shows that consumer adoption of the single-cup format continues to expand. Ownership has jumped to 10% from 7% last year. Perception of the quality of coffee from single-cup systems continued to grow stronger, with 25% rating the brewers as “excellent” versus 15% who did so in 2011.

TRENDS IN BIOTECH

BIOSIMILARS: FDA Should Finalize Draft Guidance    With President Obama’s Patient Protection and Affordable Care Act withstanding Supreme Court review last year (albeit by a single vote), there should be nothing stopping FDA from addressing the issues raised by industry and patient advocates, and finalizing its nearly-year-old draft guidance on developing and approving biosimilar drugs. One issue is interchangeability: How similar should biosimilars be to be designated as interchangeable with reference drugs? Another issue: Would biosimilars be approved for all indications on the reference product label, as is typical with small molecule drugs, or each indication individually? Also, how much of reference drugs’ names should be shared with biosimilars? The Alliance for Safe Biologic Medicines, whose members include novel drug developers, in November proposed a unique U.S. Adopted Name or “USAN” for biologic and biosimilar drugs, with “a common, shared root” and “distinct and differentiating suffixes,” according to Alliance chair Richard Dolinar, who argued in Food and Drug Policy Forum that a USAN would best facilitate accurate attribution of adverse events. Biosimilar advocates contend that unique names would discourage doctors from substituting lower-cost biosimilars for brand-name drugs.

FEDERAL AGENCIES: Sequestration Looms Despite Cliff Deal
    The deal by which President Obama and Congress pulled the federal budget back from the “fiscal cliff” (officially the American Taxpayer Relief Act of 2012) didn’t eliminate the threat of across-the-board spending cuts for government agencies—it only postponed them to March 1. By then, Congress and Obama are supposed to finally hammer out how to cut at least $1.2 trillion over 10 years, as called for under the Budget Control Act of 2011. Agreement by then is uncertain at best. So is a response to the nation’s reaching its $16.3 trillion borrowing cap, and—more worrisome for biopharma—the spending extension agencies will need for FY 2013 after they run out of funds March 27. If nothing happens by then, sequestration would ensue. Budgets for NIH, FDA, NSF, and CDC face across-the-board 8.2% cuts. Since it took brinksmanship for officials to hammer out their fiscal cliff deal, there’s no reason to think a more substantive agreement will come together without deadline pressure.

FINANCING & FUNDING: Warmer Climate, but VCs Still Wary
    A resolution to the political tug-of-war over the federal budget and agency funding can be expected to warm the long chilly climate for financing biopharma and other life sciences companies in the U.S., G. Steven Burrill, CEO of Burrill & Company, predicted late last month. He expects the industry to raise $100 billion in capital in 2013, “with financings heavily weighted to the large companies and to the use of debt.” Indeed debt financings accounted for about two-thirds ($56.8 billion) of the $86.5 billion raised in the first 11 months of 2012.
    And venture capital firms remain wary. While five of the “Top 20 Venture Capital Firms” ranked by GEN last month were raising money for new funds—the most such activity since 2008—the sizes of those new funds have been reported to be either similar to or less than their current funds. That suggests that while firms may resume chasing capital in coming years, they won’t be looking to surpass themselves and each other doing so. “Angel, corporate venture, disease advocacy groups, and philanthropic organizations will fill the growing gap” for startups seeking capital, Burrill adds.

MERGERS & ACQUISITIONS: Look for More, and Larger, Deals
    Burrill & Co. also predicts at least a 20% jump in the dollar volume of M&A activity in 2013 compared with 2012, driven by the continuing appetite by biopharma giants for medium-sized drug developers, especially those that are far along in clinical development of promising new drugs, and those with a presence in emerging markets—notably Latin America, the Middle East, and Southeast Asia. The firm also foresees a pharma or major biotech merger in 2013. Deloitte offered another key driver of M&A activity in its 2013 Global Life Sciences Outlook report: Profit margins are expected to shrink—to about 20% in 2013, compared with 27% in 2003 and about 25% in 2008, according to figures from Euler Hermes—thanks to higher R&D and regulatory expenses, as well as pressures by more nations to contain costs in their government-run or increasingly government-regulated healthcare systems. The decline “places significant pressure on making the right choices in R&D, especially late-stage clinical development to drive insights for product adoption, not just approval,” Deloitte observed.

MOMENTA & MYRIAD: Patent Cases Head for Supreme Court
    The Supreme Court in 2013 will hear one key patent case being closely watched in biopharma circles, and is expected to hear a second such case. Momenta Pharmaceuticals was stung in November when the United States Court of Appeals for the Federal Circuit (CAFC) rejected its request for an en banc rehearing of Momenta Pharmaceuticals vs. Amphastar Pharmaceuticals, where a three-judge CAFC panel held in August that Amphastar's use of Momenta's patented method for processing enoxaparin sodium injection was protected by the "safe harbor" from patent infringement under 35 U.S.C. sec. 271(e)(1). Momenta said it will ask the high court to review the case, which company president and CEO Craig Wheeler said in a statement “could have wide-ranging, negative effects on drug development” if CAFC’s decision were upheld. “It has potentially broader implications as to how far post-approval activities that are tied to record keeping requirements of the FDA that are necessary to maintain an approval, can be used as a shield for patent infringement under 271 (e)(1). That’s the basic issue,” William (Bill) Gaede, a partner in the law firm McDermott Will Emery’s Silicon Valley office, told GEN.
   The court this year will also hear whether breast cancer susceptibility genes BRCA 1 and 2, if not all genes, are legally patentable. CAFC in August found Myriad Genetics’ gene composition-of-matter claims and methods of screening for cancer compounds patent-eligible—but not Myriad’s claims for its method of analyzing the genes for breast-cancer mutations. The decision reaffirmed the mixed ruling CAFC rendered a year earlier on Myriad’s seven BRCA-related patents—a partial win for Myriad and the U.S. Patent & Trademark Office, which are fighting a four-year-old patent challenge by 20 medical associations and individual doctors led by the Association for Molecular Pathology, and assisted by the American Civil Liberties Union and Public Patent Foundation.

OBESITY DRUGS: New Drugs Will Shake Up Category
    The second of two obesity drugs approved last summer will ring up its first sales in 2013—Belviq (lorcaserin hydrochloride), made by Arena Pharmaceuticals and distributed by Japan’s Eisai. Belviq is expected to launch early this year, after winning Drug Enforcement Administration classification last month. The first prescriptions were written for Vivus’ Qsymia (phentermine and topiramate extended-release) in September. Both drugs were the first approved for obesity by FDA in more than a decade. Also this year, Orexigen Therapeutics plans to release interim data on a post-Phase III clinical trial assessing cardiovascular risks for experimental weight-loss drug Contrave. If interim results show less than a doubling of CV risks, the company will resubmit to FDA a New Drug Application to market Contrave through Takeda, which holds North American rights.
   While demand is expected strong for the new obesity drugs, their sales success will depend on how readily insurers reimburse doctors who prescribe them. “I think one of the big questions is, to what degree are they going to generally try to keep utilization capped, vs. models where for certain patient groups—i.e., BMI of a certain level or concomitant disease areas—[payers] are going to put in place open access to sub-patient populations,” Rick Edmunds, senior partner and global health practice leader with Booz & Co., told GEN.

PATENT CLIFF: Generics Poised to Capture Most of Sales
   Drugs with combined annual sales of no less than $29 billion will lose patent protection in 2013, according to EvaluatePharma, which says more than 70% of those sales will shift to generics. The cliff is only slightly steeper than in 2012, when $27 billion of sales were lost as branded-drug patents expired. The largest blockbuster set to fall off the cliff is Eli Lilly’s Cymbalta for anxiety and depression (about $4.2 billion in 2011; about $3.6 billion in Q1–Q3 2012). Patent-cliff losses in recent years have forced big biopharma to shift development to less profitable niche drugs targeting specific diseases, as well as consolidate, and slash costs by shrinking R&D and laying off 300,000 employees since 2000. “What we’re going to see over the next three years is going to have to be more business-model driven than budget-management driven,” Edmunds of Booz told GEN, adding that most senior executives he has spoken with “are getting to the place they’re saying, ‘We’ve done that, and maybe there’s more on the horizon, but what’s next?’ They recognize they’re not done yet. And they’re asking ‘What’s next?’ because they know they can’t keep going down that model.”

TRENDS IN ZEBRA

   Predictive analytics can be used to drive brand loyalty, create cross-sell as well as upsell opportunities, predict and manage operations and resources, and identify and target the best customers—not to mention in can help save zebras.    That’s right—save zebras. We may have discussed unconventional uses of BI software but omitted saving zebras. Consider this post an addendum.
   Marwell Wildlife, an international conservation charity and zoo in the U.K., is using predictive analytics technology, to help in its 15-year effort to save the Grevy’s zebra, an endangered species, whose population in the wild is estimated to be less than 2,500, according to this article in Baseline magazine. Marwell Wildlife is using predictive analytics to analyze various information from the field such as data from aerial surveys, camera traps and radio collars to understand the threats to the zebras as well as what could be done to increase their numbers and bring them back from the brink of extinction.
    The organization also analyzed data from its survey of nomadic herdsmen in northern Kenya, home to most of the remaining Grevy’s zebras, and realized that the zebras needs weren’t compatible with the needs of the herdsmen. Marwell Wildlife loaded predictive analysis software on just one laptop, then drilled deeper into the survey data to gain insight into the effect of humans on the zebras.
   Predictive analytics also enabled the organization to get a better understanding as to the reasons behind people’s attitudes and behaviors, so it could figure out where to focus its efforts to save the zebras, according to the article.
    The analysis of its survey gave Marwell Wildlife a piece of valuable information that might aid in the effort to save the Grevy’s zebra—people hunted them for their fat, which they claim has medicinal value, rather than for food. By analyzing the data, the organization also learned that the people would use commercial medicine if it were available, which would help save them as well as the zebras.
    Marwell Wildlife is also planning to increase its use of predictive analytics to bring in more donors. The organization’s small fund-raising team hopes to become more effective by analyzing its donor base to determine who gives to Marwell, when they give and why, according to the article.

ART

Imperfectionism, earthy art and the unreproducible  counter-reactions to trends are very significant. It is easy enough to logically extend what is happening now, but not everyone will feel the same way. Enter ceramics, fibers and working with environment within a tenacious and well documented process. Trust in the natural object may define the next decade as much as distrust in the image defined the last. Mix environmental concerns, group participation and the need for some sort of performance work and there should be some really interesting crowd-sourced craft work happening on weekends near you. The old aesthetic guard will retreat here and prosper with a new generation of like-minded artists and supporters.

Shorter text, deeper images: A picture is worth a thousand spell-checks, and the nature of how we see art via social media will influence the writing to be short and catchy, and the image worth studying for a few seconds more. The mob does not like lengthy academic text or verbose art critics – they like brevity, credit for their intelligence and bloggers who present interesting art.

The web will be 90% video: A sobering thought. Imagine a million monkeys on a million typewriters and then replace the typewriters with video cameras. I can’t imagine the wonderful things that will happen, but certainly if art history progresses through a series of happy accidents then the current working philosophies of absurdism, randomness and the deeply personal (so personal it defies criticism and formal aesthetics) will continue as a billion people armed with cameras on mobile devices around the world go through their own personal art renaissance. Did I mention the mob rules?

Abstract Art: There will be a swing back to abstract work over the next ten years, with an emphasis on them as graphs / maps / charts of information by really good designers and illustrators.

Virtual Art Tours: Mobile devices, proximity marketing and text / voice tours of local galleries. Huge beyond belief, but brings back “location, location, location”.

Corporate sponsorship of artist, galleries and art schools. The new currency is traffic and popularity – and that currency is cashed by it’s worth in marketing. Creative solutions to problems and visual literacy continue to grow as highly desirable skills and the talent in this area will represent companies via advertising. Not their art, exactly as the old model of the corporate art collection would dictate, but the co-branding of the art as it rises in popularity due to its media-worthiness. Some shallow, punch-line art to be sure but also deeply sustained and developed bodies of work. Don’t worry, the recession in 2021 will derail all this.